![](https://cdn.myportfolio.com/e6025b6c-ca54-454b-a5ca-4dac99c60ab1/aa8154a7-d538-455d-9bb3-f0b1feb3bd2a_rw_1920.png?h=d206f2f50a07c50d1057dfcb6efb5084)
REANS is a fashion brand with responsibility in mind.
Set out to create unique pieces of clothing from denim waste, all jackets are 100% upcycled and made locally in Poland. All garments can be customized to fit individual needs - from denim type to custom made painting on the back.
![](https://cdn.myportfolio.com/e6025b6c-ca54-454b-a5ca-4dac99c60ab1/533248ca-5d53-4172-a802-792485b7b67e_rw_1920.png?h=1dbf7530020cf53c976b4914d6d02d10)
Made by young people for the future of the planet.
REANS logo expresses its core brand values: dynamics of the new generation and environmental awarness. Incorporated in a simple yet effective "R" logo.
![](https://cdn.myportfolio.com/e6025b6c-ca54-454b-a5ca-4dac99c60ab1/7e354dbb-eeb7-4ba2-90a8-5fbd5c3c693f_rw_1920.png?h=893bfd9733136f068280355c4c800831)
![](https://cdn.myportfolio.com/e6025b6c-ca54-454b-a5ca-4dac99c60ab1/840bbb85-4e46-41dc-b7fb-0340f5f9c45e_rw_1920.png?h=2c7498b36476d2c3b1be9e8460ebd1b7)
Type to fit the dynamics of the new generation.
Distinctive typeface - Anisette Std - is designed to make a statement. Its all caps nature with wide caps variants for all letters completes the brand identity - from wash tags to social media posts.
![](https://cdn.myportfolio.com/e6025b6c-ca54-454b-a5ca-4dac99c60ab1/cc86b0ed-dc1a-4fdf-87f1-f42ebfd3545d_rw_1920.png?h=93615a377266c75669b67401b10e5f59)
Thanks for watching!
Brand: Reans | Model: Ania Lorenz | Photos: Michał Białowąs